# How to plan your accounts and posts

By EntireFeed team · 3 min read
Source: https://entirefeed.com/blog/plan-your-publishing-infrastructure

Use your video supply to plan accounts, posts, setup, and review.

## Quick answer

- Give each account one clear product, audience, and market.
- Start with the approved videos you can make each month.
- Count monthly accounts and posts separately from new account setup.
- Use the calculator below to check your plan and estimated cost.

## Choose a job for each account

Choose the product, audience, and market for each account. Then give that account content made for its job.

Write down who provides the video, who approves it, and who plans the posts. Your team can make videos, or our agency can help.

## Start with your approved videos

Count the approved videos your team can make each month. Then choose the posts per account and your account count.

The calculator counts active accounts, completed posts, and new account setup. It is a planning estimate. Book a strategy call to confirm available markets, setup and pricing before you start.

- Active accounts: the accounts you want to keep running.
- Monthly posts: the videos you plan to post each month.
- New accounts: the new setup needed for this plan.

## Estimate your accounts and posts

Choose a starting plan. Then change the account and post numbers. The estimate includes the monthly minimum and new account setup.

[Use the interactive tool](https://entirefeed.com/blog/plan-your-publishing-infrastructure#planner)

[Open the full pricing calculator](https://entirefeed.com/pricing#infrastructure)

## Prepare every post

Give every video an account, caption, and posting date. Keep this information next to the video file.

Check that the account is ready before planning the post. Paying or uploading does not mean the post is live. Track each step.

## Check the videos and the accounts

Check what was approved, posted, and needs help. Use video results to plan new ideas. Use posting results to fix account problems.

## Put it into practice

- [Book strategy call](https://cal.com/dionysisxynos/15min)
- [Compare the offerings](https://entirefeed.com/pricing)