# Publish and schedule reviewed media

> Use signed-in Console and supported MCP tools to move generated assets into connected publishing accounts and schedules.

Canonical: https://entirefeed.com/docs/publishing

Generation and publishing are separate operations. A successful media generation produces assets; publishing selects reviewed assets, connected accounts, timing, and post state through the supported Console surface.

## Use Console authority

Publishing management is a signed-in Console capability. A trusted agent can use the publishing tools exposed by Console MCP when its delegated user and organization currently have permission.

Public REST API keys are not publishing credentials. Do not send `efapi_live_...` keys to Console publishing routes or MCP clients.

Start with [Accounts and posts](/docs/publishing/accounts-and-posts) to select a publishable account and create or edit a draft. Use [Schedules](/docs/publishing/schedules) only after the media, account, caption, time, and timezone are explicit.

## Review before distribution

Inspect output assets and account selection before scheduling or publishing. Treat rescheduling, cancellation, retries, and failed delivery as explicit lifecycle actions rather than assuming a generation's status controls a post.